Jade O'Sullivan

While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design. ‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy. A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen. The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.

North Little is a handmade font, with an elegant and stylish character. It is perfect for invitations, greeting cards, branding materials, business cards, quotes, posters, and other design concepts. Features : • Character Set A-Z • Numerals & Punctuations (OpenType Standard) • Accents (Multilingual characters) • Ligature • Swash

Assinatura comes from Portuguese which means signature. Assinatura is a hand drawn script with a natural style. This signature script moves with ease across any design, and adds a large dose of confidence and style.

Freight Display Compressed Pro is a workhorse for headlines, subheads and running heads. The warmer proportions and large lower case give balance for an easy read. Beautiful headlines are back in style with Freight Display.

Despite what some might say, you can’t just always go for that most ubiquitous font in the world, can you? Avion font family channels those cool modernist vibes yet brings something new to the table. With a slightly more rectangular approach and some clever detailing, Avion has a distinct look of its own, yet provokes a calming familiarity of neutrality and objectiveness. As goes without saying, it’s also equipped with a sensible amount of features that make it a true, versatile workhorse. Get on board.